Eggar Forrester Insurance

Insurance Industry

Why Is Appointing A Broker So Beneficial In A 'Broken' Insurance Industry?

Published 30 October 2025

Consumer group Which? has launched a super-complaint against the home and travel insurance sectors, calling them "broken" due to serious and widespread failings. The super-complaint demands a formal response within 90 days and is supported by other consumer groups; insurers and the FCA say they are working to improve standards.

This article highlights how confusing, frustrating, and even unfair dealing with insurers can be for everyday consumers. Here's how appointing a broker helps avoid many of these issues:

  • Coverage misunderstandings: many denied claims stem from misunderstandings about policy coverage. A broker helps you choose a policy that actually covers what you need, avoiding nasty surprises when you claim.
  • Advocacy: unlike insurers, brokers work for you, not the insurance company. If a claim is unfairly rejected or delayed, brokers negotiate and escalate on your behalf.
  • Claims handling: the article highlights poor handling of claims, often outsourced or dismissed on technicalities. Brokers are experienced in navigating these situations for faster, fairer outcomes.

Insurance is meant to reduce stress, not add to it. A broker reduces risk, handles the legwork, and provides ongoing support, especially during emotional or high-stress times. The Which? super-complaint shows that too many consumers are being let down by unclear policies, poor service, and unfair claim decisions. Appointing a broker protects you from these pitfalls, ensures you get the right cover, and provides an expert advocate when you need them most.